Storytelling through travel

Preparing for the future

As the season approaches its finale, Natural High continues to dominate Tencent Video's variety show rankings and holds a standout rating of 9.8 out of 10. This performance has viewers already anticipating what comes next.

Preparations for future seasons are underway. "We will enrich our creative inspiration as we take in the scenery and embrace changes and surprises throughout the filming process. Every encounter along the way becomes a muse, allowing nature and culture to become part of the narrative," Zhang says.

"For example, this season, through each destination's unique landscapes, we unintentionally moved through 'early autumn to mid-autumn to late autumn' in different places, forming a thematic journey of 'searching for autumn'."

The team is also exploring new formats, such as occasional visits to the cast members' hometowns to see how the locals welcome the group. "We also want to explore cities that aren't traditional tourist hot spots and showcase hidden gems that offer unexpected delights," Zhang says.

To help viewers connect more closely with a city's past, Zhang is considering using AI to visualize its history and stories. The production team plans to strengthen collaboration with local cultural tourism departments to explore new ideas together and help drive local tourism development.

After all, the show's adventure doesn't end with a final episode; it only begins when viewers start their own.