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Publications plot a successful story

Visitors to fair scramble to printing house pavilions to grab the latest products related to their favorite stories, boosting traffic and revenue, Zhang Kun reports.

Updated: 2025-08-22 07:54 ( China Daily )
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Readers stride into the Shanghai Exhibition Center, one of the main sites of this year's Shanghai Book Fair, on Aug 13.[Photo provided to China Daily]

From toy figurines of renowned writers and tote bags printed with puns and literary quotes to mystery boxes and hand-painted paper fans, book and literature-themed merchandise attracted wide public interest at this year's Shanghai Book Fair.

The sales revenue of cultural and creative merchandise amounted to 10.17 million yuan ($1.41 million), a 100 percent increase from last year.

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