Annual outbound tourism fair opens in Beijing

"COTTM will continue to help global destinations gain deeper insight into the evolving needs and behavior of outbound Chinese travelers. It is a bridge connecting international tourism boards with potential Chinese partners, while enabling Chinese travel operators to access overseas resources," she said.

"Technological advancements are reshaping outbound tourism, from product innovation and marketing, to booking decisions and operational management. Artificial intelligence, exemplified by Deepseek, is profoundly transforming China's outbound travel industry through itinerary planning, personalized experiences, efficiency optimization, and trend forecasting."