Fanning the love of Chinese art

Tapping trends

"We need to keep up with new trends and incorporate these into the traditional elements as much as possible while retaining the original essence to continue sharing this heritage with people at home and abroad," Huang says.

He adds that the group has obtained over 30 national patents and exported products to major overseas markets including South Korea, Japan and Singapore.

His daughter Huang Keren, 40, who helps run the family's business operations, such as its marketing and outreach, says daily production can hit 5,000 pieces, with about one-fifth for export.

The latest digital trends, such as livestreaming, have boosted e-commerce to make up a major part of the business, she says.