Global ice, snow tourism campaign launched in Harbin

"Nihao! China"— The China Ice and Snow Tourism Overseas Promotion Season 2025 kicked off on Sunday in Harbin, Northeast China's Heilongjiang province.

The event brought together hundreds of tourism industry professionals, cultural ambassadors and media representatives from around the globe to promote China's high-quality ice and snow tourism resources while establishing Heilongjiang as a hub for the ice and snow economy.

This initiative was organized by the Heilongjiang Department of Culture and Tourism in collaboration with the Network of International Culturalink Entities from China's Ministry of Culture and Tourism.