Shanghai sees SNCW fashion and cultural events kick-off

The 15th edition of the SNCW will run through Nov 16. In addition to events such as the new product launch, brand display and designer salon, a special citywalk route map was released during the opening ceremony. The map combines fashion with Shanghai's culture and navigates visitors to over 20 fashion brands, studios, clubs and salons, catering to consumer demands in various sectors including clothing, jewelry, watches, home appliances, decoration and healthcare.

"The citywalk map explores deep into Shanghai's street blocks and historical buildings. Integrating them with arts and cultural features to create a refreshing space for quality life, it is expected to blend the customized fashion with Shanghai-style cultures, and to further boost the development of the fashion industry," said Yin Zi, co-founder of the SNCW and executive vice president of the federation.