Innovative models of intangible cultural heritage unveiled in Zhejiang

Lan Jing, the director of the center, emphasized that the primary objective behind this promotional event is to amplify the societal impact and recognition of these exceptional cases, fostering a deeper exploration of innovative practices in disseminating intangible cultural heritage. The event aims to cultivate a vibrant environment conducive to the protection and transmission of intangible cultural heritage, infusing renewed vigor into the realm of cultural heritage preservation.

This initiative not only celebrates the rich tapestry of intangible cultural heritage but also serves as a catalyst for advancing the dialogue on cultural preservation and revitalization in contemporary society.