iQIYI launches over 300 titles to fuel growth

iQIYI, an innovative market-leading online entertainment service in China, announced an exciting lineup of over 300 new titles across genres at the iQIYI 2024 World Conference held in Beijing on April 23-24. The company also introduced two new drama series brands and forged multiple strategic partnerships aimed at fueling growth with its premium content offerings and IP development.

The conference explored iQIYI's comprehensive content strategy, spanning drama series, films, variety shows, documentaries, animations, and sports programming, meticulously tailored to cater to the evolving needs of the audience. Gong Yu, founder and CEO of iQIYI, highlighted the company's commitment to realism in content creation and delivering high-quality and diverse offerings. Gong also emphasized the opportunities presented by generative AI advancements and demographic shifts in China, particularly the evolving entertainment requirements of children and the elderly population.

Expansive offerings with new drama brands

Following the success of the suspense-laden 'Light On Theater,' the romance-infused 'Sweet On Theater,' and the humor-packed 'Laugh On Theater,' iQIYI is expanding its offerings with the introduction of two new drama series brands. 'Dajia Theater,' meaning 'master of literature,' will bring to life literary masterpieces and portray the real-life stories of ordinary people with productions such as Chinese Peach and Plum, Fathers and Sons, One Day Three Autumns and This Thriving Land. Meanwhile, the newly introduced 'Weichen Theater,' meaning 'tiny dust,' will specialize in premium mini-series that reflect new aesthetics and auditory experiences, featuring works like To the Wonder and What a Wonderful World.

Wang Xiaohui, the company's chief content officer, emphasized iQIYI's steadfast commitment to fostering creative diversity and innovation among its studios. By actively encouraging the development of distinctive styles, iQIYI strives to deliver a wide array of premium content that boldly pushes the boundaries of artistic expression and storytelling. The company remains dedicated to producing high-quality content that delves into profound themes and introduces fresh narratives, thereby catering to users' growing demand for elevated aesthetic and emotional experiences.