Beijing film festival drops poster for its main promotional film

The 14th Beijing International Film Festival, which will be held from April 18-26, released a teaser poster on Saturday for its main promotional film As Spring Comes Along by Chinese director Gu Xiaogang.

The poster for the upcoming film features the Summer Palace with lush spring scenery, embodying the beauty of traditional Chinese architecture and striking the viewer as a half rolled-up Chinese scroll painting, holding more for the eye.

Born in 1988, Gu is known for his first feature Dwelling in the Fuchun Mountains (2019) and its follow-up film Dwelling by the West Lake (2023).

Gu received the 2023 Kurosawa Akira Award, which honors the renowned Japanese auteur's legacy and ongoing influence. This award is presented to filmmakers who have made waves in cinema and are expected to help guide the industry's future, according to the Tokyo International Film Festival.