'New Chinese style' enriches brands, goods, life

Gradually, brands caught on the trend with some emphasizing the inheritance of tradition and craftsmanship, while others focused more on innovation and the present rather than the past.

"New Chinese style is a big language, but through this style of clothing, one can feel the craftsmanship, aesthetics, culture and even grandeur of Chinese style. Every brand is different, but they are all new Chinese styles," Yang said.

Yang further said she used to try to extract elements from ink paintings and blue and white pottery, and also used bamboo hats as decorations. At this year's Shanghai Fashion Week in October, she will launch a new collection themed "Illumination".

"We want traditional and avantgarde cultures to collide. We will focus more on the mixed use of materials with different properties, such as the overlapping of traditional fabrics and contemporary materials, and try to blend the colors of different dynasties to reflect the 'all-encompassing' nature of Chinese culture," she said.

"The ideal Chinese clothing not only embodies Chinese aesthetics but also responds to the current era and society. Designers also need to have a deep understanding of Chinese culture, with sufficient cultural thickness, in order to create designs with a sense of hierarchy."