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Updated: 2023-08-09 08:02 ( CHINA DAILY )
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Berlin-based director Martin Haerlin uses AI technology to put himself in different virtual scenes. CHINA DAILY

 

AI enters the background

HYBE, one of the largest music companies in South Korea, used AI technology to help its K-pop singer MIDNATT release his latest track Masquerade in six different languages — English, Korean, Spanish, Japanese, Chinese and Vietnamese.

MIDNATT, also known as Lee Hyun, only speaks limited English and Chinese in addition to Korean. He first recorded the song in each language, with his imperfect pronunciation. Then the lyrics were read and recorded by native speakers before AI technology did the rest: applying the native pronunciation to Lee's singing in an astonishingly smooth way.

The music industry isn't the only one benefiting from AI. Berlin-based director Martin Haerlin also used AI to create a remarkable video in just three days. With the help of AI technology, he transformed films taken inside his house into historical or sci-fi scenes. According to Haerlin, some production companies now intend to hire him to make videos in order to cut down on costs and the number of actors required.

In fact, the US Alliance of Motion Picture and Television Producers recently proposed using AI technology to replace background actors. As a result, 160,000 Hollywood actors have gone on protest and strike since July.

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