Social media digest

Sun shines with AI

Singaporean singer Stefanie Sun is trending once again in China, not for a fresh album or gig, but for her AI-cloned singing voice.

A cascade of music videos on Bilibili.com, a popular platform among Gen Z, features an AI-version of Sun's voice, generating quite a buzz. Among them, a digitally manipulated version of Hair Like Snow that replaces Jay Chou's original voice with Sun's, has garnered 1.7 million views since mid-April. These AI-generated renditions have left fans astounded, unable to distinguish Sun's real voice from its AI-generated counterpart.

While AI developments like ChatGPT are revolutionizing the tech scene, they're also raising concerns about potential copyright infringements, causing a stir in many industries.

However, artists like Canadian singer Grimes and Chinese rapper Jfever are embracing the AI trend. Grimes has invited creators to use AI to mimic her voice, promising to share any royalties generated. Jfever views voice cloning as a way to develop new partnerships and advocates for AI-driven collaboration.