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Domestic theme park player reports strong tourism rebound

Updated: 2023-04-27 11:32 ( chinadaily.com.cn )
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A festival highlighting China chic elements at Happy Valley in Chengdu. [Photo provided to China Daily]

OCT owed its growth to innovation, especially in the face of competitions from international theme parks such as the Disneyland.

The Happy Valley operator has tapped into distinct Chinese cultural characteristics to bond with the Chinese consumers. It has rolled out various big-scale classic art performances, while developing music and animation festivals to cater to the needs of young travelers.

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