Bite-sized entertainment

The show's newest season aired recently, with each of its episodes, normally around 30 minutes long, being released once a week throughout the year.

"We plan to provide a long-term companion to our viewers," says Zhao.

The guests in the upcoming season include cross-talk performer Guo Qilin, actresses Zhou Yutong and Sun Yi, as well as stand-up comedians Hu Lan and Xu Zhisheng.

Qiu Yue, the deputy chief of Tencent's online video production department, predicts that reality shows based on genuine relationships among celebrities, and highly related to everyday life, will be a forthcoming trend in Asia's reality show production industry.

"Rather than making guest appearances on popular large-scale reality shows, celebrities are more inclined to star in smaller-scale shows with their actual friends in a more relaxed setting," she explains.

They plan to create additional small-scale, vibrant reality shows that center on four areas, namely, socializing, relationships, fashion trends and sports. This is expected to enable the platform to better engage with a wider group of young viewers.