Dubai holds promotion event in Beijing to lure Chinese tourists

Over 80 representatives of travel agencies and 30 journalists joined a recent promotional event in Beijing organized by Dubai Tourism, as China officially resumes outbound tourism.

Dubai recently won the top 1 global destination for the second successive year on Tripadvisor Travellers' Choice Awards 2023.

In 2022, official data showed that Dubai welcomed 14.36 million international overnight visitors, increasing by 97 percent compared with figures in 2021. Last year, the average occupancy rate of the Dubai hotel industry was 73 percent.

In the event, the representative of Dubai Tourism introduced the new changes and developments of Dubai's tourism industry over the past three years and airline partners shared information about the resumption of their flight routes and schedules between China and Dubai.

The recommended popular attractions in Dubai include Expo City Dubai, the Mohammed Bin Rashid Library and the Museum of the Future.

Before COVID-19 swept the world in 2019, China was Dubai's fifth-largest tourist source market. After China's reopening, Dubai has continued to implement visa-free policy for Chinese visitors and convenient policies to provide them with a good travel experience.