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Dior's expo presence strengthens ties with China

Updated: 2022-11-12 17:16 ( China Daily )
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Dior is presenting the plurality of its heritage and virtuoso inventiveness, alongside the other houses of the LVMH group, at the China International Import Expo in Shanghai.[Photo provided to China Daily]

To showcase the richness of the Dior universe, Dior has chosen to stage its icons from the Bar jacket to the Lady Dior bag and the Parfums Christian Dior creations, such as the enchanting Miss Dior mini-trunk and the emblematic Miss Dior Eau de Parfum with its jacquard bow, as well as the Dior Micro-Peeling, a subtle gem of technological innovation promising the most radiant skin.

Dior brought the Bar jacket, symbol of the "New Look" to the exhibition — the key collection that supports the founder, Christian Dior, to launch his first Haute Couture collection — as well as the Miss Dior fragrance that Christian Dior designed in memory of his younger sister.

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