A decade of meteoric growth

Timeline

2012

Moutai ranked 69th on Brand's Top 100. Most Valuable Global Brands list and is valued at $11.84 billion. Moutai also launches its large-scale public welfare activity to support the Project Hope for assisting students from disadvantaged backgrounds. It donates 100 million yuan($13.89 million) per year in tuition assistance for 20,000 university freshmen from low-income rural areas.

2013

Kweichow Moutai is protected as a geographical indication by the State Administration for Market Regulation. The total area of products under the Gl protection covers 15.03 square kilometers.

2014

Moutai Group begins investing 50 million yuan per year in a plan to pour a total of 500 million yuan over 10 years into the ecological protection of the Chishui River in Guizhou.

2015

Kweichow Moutai Jiang-flavor Liquor Sales Co is established. Moutai Group offers targeted assistance for poverty alleviation. During the Centennial Anniversary Celebration of the Panama-Pacific International Exposition held in San Francisco, the city's mayor Ed Lee announced that Nov 12, 2015, is Moutai Day in San Francisco.

2016

Moutai's blending and storage workshop is established. The workshop integrates blending and storage with research of liquor testing and texture along with new product development. It is praised as "the heart of Moutai". Moutai holds its brand promotion in Hamburg, Germany, during the group's promotion tour along countries involved in the Belt and Road Initiative.