Alice set for new Beijing adventure

The exhibition, which runs until June 11, is also the inaugural show of U2, located at Chaoyang Joy City mall, to target the capital's younger generations who view hanging out at art museums and sharing photos of art shows on social networks an integral part of their life.

Xu Ning, CEO of the U2, says the museum is committed to bridging art, people and urban communities and enriching city culture, through world-class shows like Alice: Curiouser and Curiouser.