Home >> Hot Issue

Cultural consumption giving new life to relics

Updated: 2022-03-10 11:18 ( chinadaily.com.cn )
Share - WeChat

Chinese people have a strong need for cultural consumption, and the need pushes people who work in the field of cultural relics and museum to explore effective ways to make cultural relics popular, said Ma Xiaolin, a member of the 13th National Committee of the Chinese People's Political Consultative Conference, at the third Members' Passage interviews on Thursday.

In recent years, TV shows, performances and cultural products related to cultural relics have gone viral one by one.

Ma, head of Henan Museum, analyzed reasons for the popularity.

He said they were created by combining traditional Chinese culture and modern life. "For example, culture relics blind boxes produced by Henan Museum combine the tradition symbolized by archaeological excavation and the fashion symbolized by blind boxes, so that people can get the surprising and satisfying feeling of discovering cultural relics, which intrigues their curiosity," said Ma.

Moreover, innovative ideas and new technology come together to enable immersive experience of stories in the history, and social media helps the spread of new cultural products.

"With the joint efforts of us, cultural relics will no longer remain in history, but enter the daily life in diversified forms," Ma said. "As a matter of fact, it is not just the traditional culture that has become popular, but our confidence in our history and culture has enhanced too."

Hot words
The news conference of the 2022 China International Travel Mart, Kunming, Yunnan province. [Photo/Chinaculture.org]

The 2022 China International Travel Mart was launched in Kunming, Yunnan province today. The three-day event opened at the Kunming Dianchi Lake International Convention and Exhibition Centre, with a theme focusing on smart innovation and high-quality tourism industry aspects.

The news conference was held in the city on Thursday. Zhang Xilong, first class inspector of the Bureau of the International Communication and Cooperation of the Ministry of Culture and Tourism of China and Lou Kewei, deputy-director of the Department of Culture and Tourism of Yunnan province presented the meeting along with academy and entrepreneur representatives.

The conference introduced the preparations and relevant activities of the mart, such as a forum on smart tourism and innovation, a symposium on international travel communication and cooperation in the framework of Regional Comprehensive Economic Partnership (RCEP) and a workshop on the China-Laos railway’s contribution to building an Asian community with a shared future.

According to the news meeting, the 2022 travel mart covers about 80,000 square meters, with about 4,200 standard booths. 71 countries and regions attended the event both online and offline, and 31 domestic provinces, cities and autonomous regions and 261 independent exhibition teams.

Online services will be provided to the overseas buyers and sellers in the light of time zones. They could also have a face-to-face negotiation at the mart as well.

The mart also has diverse displays to show culture and tourism, physical education and tourism, as well as overseas tourism and museums.

The National Cultural Heritage Administration, the Palace Museum and museums from other provinces will attend the travel mart.

At the event, Yunnan province will have 2,000 standard booths in four separate sections; each will show culture tourism, healthy lifestyles, physical education tourism and culture tourism consumption.

The travel mart will also stick to the rules of pandemic prevention and control while having the activities go on smoothly.

The news conference of the 2022 China International Travel Mart, Kunming, Yunnan province. [Photo/Chinaculture.org]
Most Popular