iQIYI curates a special content list for Chinese New Year

iQIYI, a Chinese online video streaming service provider, announced on Jan25 that it has curated a special list of content for users to enjoy during the Chinese New Year (CNY) holiday from Jan 31 to Feb 6.

With a selection of over 200 titles from iQIYI's rich library, the specially chosen collection includes content covering a wide array of genres, ranging from variety shows, dramas, films, children's content, animation, documentaries to sports. iQIYI offers classic works as well as new ones in hope that the streaming providercancater to users' different areas of interests.

Since the fourth quarter of last year, iQIYI has launched a series of hit titles, which also make up part of the list. Recently released titles include Luoyang, which reached a content popularity index of 9,257 on the iQIYI platform, qualifying the show as a 'national hit'. Who is The Murderer from the Light On series, the urban spy drama Enemy. and the popular drama Ace Troops. Moreover, variety shows such as the Super Sketch Show helps bring China's comedy scene to the attention of the mainstream public and sets out the great potential of the industry's development.

Of the new titles made available as part of the CNY list, many are either iQIYI original productions or titles that stream exclusively on iQIYI platforms. Debuting on Jan 28, A Lifelong Journey is a realistic drama series that depicts the half-century epic journey of Chinese people pursuing happiness through hard work. Gold Panning, the ninth installment of the company's Light On series, also debuted in January. It tells the little-known story of gold panners who travel to remote mountains for their pursuit of gold.

The specially curated list also includes iQIYI's newly announced slate of content for the Laugh On series, which offers young users a wide selection of interactive comedy content. Moreover, as skiing becomes increasingly popular in China, iQIYI's original variety show Let's Go Skiing that debuts in January presents a timely portrayal of how the culture of skiing slowly permeates China's broader youth culture. Launched in the run-up to the opening of the 2022 Beijing Winter Olympics, the show incorporates sports and the creativity and fun of the Games, showing the audience the competitiveness and entertainment value of skiing.

Kids can also enjoy iQIYI with titles such as Deer Squad Season 2, which was produced by iQIYI under the supervision of Nickelodeon and aired on iQIYI platforms in January, bringing joy to children during the Chinese New Year. iQIYI also expanded its online film library by debuting Reunion Dinner, a film co-produced by iQIYI and Clover Films, a leading Singapore-based documentary production house.

Apart from the company's own productions, users can also enjoy other programs on iQIYI, a one-stop platform for CNY entertainment. The popular Spring Festival Gala by China Central Television will also be broadcasted on iQIYI.

With the COVID-19 virus continuing to causeuncertainty, iQIYI offers free viewing services to residents in some of the cities most affected by the pandemic, including the previouslylocked-down city of Xi'an from Jan7 to Feb6, and starting on Feb1 in Beijing, Tianjin and Hebei. Residents of Xi'an, Xianyang, Beijing, Tianjin and Hebei can access the offer by logging in on the iQIYI platform across devices with their local phone numbers.