Beijing’s winter tourism features

In 2022, Beijing will host the 24th Winter Olympic Games. As the host city of the Winter Olympic Games, Beijing and Zhangjiakou will bring a new Winter Olympic experience to the world. The global promotional campaign “Great Wall Hero 2021—Beijing Winter Charms” shares Beijing’s winter tourism features, breaks stereotypes about northern winter tourism and showcases Beijing’s ice and snow sports, cultural landscape, food, performances and exhibitions, as well as lively folk scenes during the Spring Festival.