Cultural significance of the CIIE enhanced

Driving exchanges

To fulfill its intended role, the expo has taken several initiatives. The fourth expo, to be held in November, will highlight the cultural sector in its Trade in Services area and the part will focus on overseas enterprises from the cultural relic and artwork industrial chain.

The sector will explore industrial upgrading while leading the integration trend of different sectors. Intellectual property products licensed by museums, including the British Museum, will be displayed at the fourth expo.

A promotional conference for the section was held in late May. It gathered representatives from related guilds, auction companies, art galleries, insurance institutions and cultural and creative businesses.

Liu Fuxue, deputy director-general of the expo bureau, said the fourth expo will concentrate on demand, especially for the cultural industry which is a high value-added field. The goal is to help the expo realize more potential.