Sustainability is the new fashion

Success doesn't come easily

To turn the idea into reality, the company solved many technical difficulties and finally turned plastic into thread that's reasonably elastic and tough, narrowed the waste of raw material to 6 percent, and reduced environmental pollution during the whole production processes.

At the preparatory stage, Martin visited Maine, once known as "the center of shoe industry" in the United States, discovered 3D knitting technology as the perfect way to make miracle happen. In 2014, he traveled to China to find the possibility of mass production. He found a small place in Southern China, filled it with two machines and hired technicians to adjust and optimize the production.