Campers find fun in glamp life

Shen Guohui from outdoor lifestyle social platform Camplus noticed a significant increase in photos of tents on his WeChat Moments. Camplus was founded three years ago to bring together diverse products and people through camping.

Shen believes the camping business is on the verge of explosive growth, as a large number of people experience the outdoors.

Industry experts are expecting a boom in the camping and caravan sectors, which is expected to be fueled by this year's camping themed reality shows. Star Chaser features a celebrity cast visiting scenic spots around the country and I Told Spring About You showcases the country's landscapes and gourmet food through camping.

According to this year's spring and summer season fashion report on China's Generation Z, or those under the age of 25, by Bilibili, Tmall and Alibaba's online marketing platform Alimama, social distancing has encouraged young people to be closer to nature.

The surge in interest in camping and glamping has been shown with a 160 percent year-on-year increase in views of camping related video content on Bilibili. The video streaming platform has also become a popular site for Gen Z to share their camping experiences and tips.

After two years in the business and closely studying the needs of young Chinese campers, Dai knows what he wants to achieve.

"Glamping should have a theme, rather than simply renting a tent," Dai says.

He explains that themes vary with the seasons and activities are arranged throughout the camping trip.

Currently, Dai and his team are working to promote glamping across the country.

They have opened camping themed cafes and restaurants in Shanghai, and all of them have grown to be popular with the patrons.

"The glamping market is especially hot this year," Dai says.

With the glamping market continuing to grow, tents are now in short supply. Many villages and rural farms have also approached Dai for cooperation.

"We will definitely be able to explore a Chinese glamping path," he says.