Translating into success

Since launching his musical career in 1971, Eidsvag has been one of the country's best-selling artists. Born in 1954 in Sauda, Norway, the singer-songwriter has worked as both a solo artist and behind the scenes with other musicians. As a Christian, and former priest, Eidsvag frequently combines Christian values in his music with thought-provoking lyrics about love and life in general.

"I am very excited to learn that my songs could reach Chinese audiences with Chinese translations, which give my songs new lives," says Eidsvag, through a video broadcast during the event in Beijing.

The album was released under the Tencent Musician, an indie musician program which was launched three years ago by Tencent Music Entertainment Group, a leading online music entertainment platform in China.

Last year, the program launched an album, Nordic Echo, which had Chinese musicians adapt songs of Danish songwriter Knud Torben Christensen, better known by his stage name Sebastian, into Chinese versions.