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Tourists take a wine-tasting trip in Ningxia's Helan Mountains. [Photo provided to China Daily] |
Among the 96 wineries involved in the research, 28 are rated as A-level attractions. Zhou believes cooperation with scenic spots will become an inevitable trend for China's wine tourism.
Zhou says 68 percent of online comments about wineries in Ningxia are about Chateau Changyu Moser XV, which is a 4A-level scenic spot.
A rapidly growing number of comments are about Yuanshi Vineyard, which researchers expect will become another major destination.
Yuanshi features a Chinese-garden style. Its founder, Yuan Hui, spent six years starting from 2008 designing and building the winery in an abandoned sand quarry.
It was constructed using leftover quarry stones, abandoned firebricks and dead trees.
In 2015, his daughter, Yuan Yuan, who earned a tourism-management degree from Sun Yat-sen University, returned to Ningxia and took over the vineyard from her father, becoming the youngest head of a chateau in the Helan Mountains' eastern foothills area.
Developing tourism is one of Yuan Yuan's main goals. The area attracted over 150,000 visitors last year.
"We've arranged many activities. For example, in May, we stage a carnival for crabapples since we've planted crabapple trees along each of our vineyard's 17 main roads," Yuan Yuan says.
"We also organize free monthly wine classes for visitors."
About 60 percent of visitors buy wine there.
"After witnessing the whole process, visitors trust our wines," Yuan Yuan explains.
Yuan Hui built an admission-free leisure park next to the chateau. And the winery's hotel and restaurant will open at the end of the year so that visitors can stay longer.
"I hope our winery can become a must-see spot that brings travelers to Ningxia."
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The 15th Chinese Film Festival in Bangkok and the 2020 China-Thailand Film Exchange Week opens at the China Cultural Center in Bangkok on Oct 25, 2020. [Photo provided to Chinaculture.org] |
On Oct 25, the opening ceremony of the 15th Chinese Film Festival in Bangkok and the 2020 China-Thailand Film Exchange Week was held at the China Cultural Center in Bangkok. The event was hosted by the China Cultural Center in Bangkok and received strong support from the Chinese Embassy in Thailand and the Thai Ministry of Culture.
The COVID-19 pandemic doesn't impede the enthusiasm for cultural exchange between China and Thailand. This film festival uses live broadcast to present the opening ceremony and host the "China-Thailand Film Exchange and Cooperation Online Seminar". During the film festival, audiences can use the online platform of the China Cultural Center in Bangkok to watch films online, which greatly increases the global reach of the festival.
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Gu Hongxing, director of the China Cultural Center in Bangkok and China Tourism Office in Bangkok, speaks at the opening ceremony. [Photo provided to Chinaculture.org] |
Gu Hongxing, director of Bangkok's China Cultural Center and China Tourism Office, said film can not only introduce one's national culture, but also reflect unique social landscapes. Film has become an important part of cultural exchange between countries and enhance mutual understanding among people around the world.
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Yang Xin, Chargé d'affaires of the Chinese Embassy in Thailand, speaks at the opening ceremony. [Photo provided to Chinaculture.org] |
Yang Xin, Chargé d'affaires of the Chinese Embassy in Thailand, said since the establishment of diplomatic relations between China and Thailand 45 years ago, the mutual trust between the two countries has continued to deepen, economic and trade cooperation has expanded, cultural exchanges have become closer, and all-around cooperation has achieved fruitful results. Both China and Thailand have a vast film market. As a traditional project of cultural exchanges between China and Thailand, the Bangkok Chinese Film Festival has laid a solid foundation for film cooperation between the two countries for 15 years and will add new drive to the promotion of cultural exchanges and cooperation between China and Thailand.
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Itthiphol Kunplome, Thailand's minister of culture, speaks at the opening ceremony. [Photo provided to Chinaculture.org] |
Thailand's Minister of Culture Itthiphol Kunplome said in his speech the governments and people of Thailand and China have been in constant exchange. Cooperation in various fields has developed steadily, and the film festival is another important event to further promote cultural exchanges between the two countries. The people of the two countries can promote their understanding of the cultures of both sides through films, and promote friendly relations and cooperation in other perspectives.
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