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People harvest grapes in the Helan Mountains' eastern foothills. [Photo provided to China Daily] |
"We particularly want to know the answers to such questions as whether it's worth looking forward to eating, staying and vacationing in the winery," Zhou says.
He believes wineries should not only meet the general requirements of accommodation, catering, conferences and photo taking but also host professional properties related to wine.
Zhou points to Xige Estate as an example. The estate founded in 2017 hosts a production area, professional tasting area, visitor center, hotel, organic restaurant and library.
Zhou believes Xige's marketing strategy of providing services for its distributors is promising.
"Xige not only sells wine to distributors but also gives them full support, achieving the goal of serving their consumers through serving their distributors, as they can provide meeting venues, sightseeing, wine tastings, catering and accommodation," Zhou says.
Frenchwoman Christelle Chene, who's director of the Ningxia Helan Mountains East Foothill Wine Education Institute, was named Xige's global brand ambassador during the expo.
Chene says that Xige Estate has invested about 400 million yuan ($60 million) in its winery and vineyard.
"The most fascinating thing for visitors is they can see all the processes and instruments inside the winery," Chene says.
"We have very delicious local food in the restaurant, and 24 hotel rooms with really good conditions. So, they definitely deserve a good visit."
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The 15th Chinese Film Festival in Bangkok and the 2020 China-Thailand Film Exchange Week opens at the China Cultural Center in Bangkok on Oct 25, 2020. [Photo provided to Chinaculture.org] |
On Oct 25, the opening ceremony of the 15th Chinese Film Festival in Bangkok and the 2020 China-Thailand Film Exchange Week was held at the China Cultural Center in Bangkok. The event was hosted by the China Cultural Center in Bangkok and received strong support from the Chinese Embassy in Thailand and the Thai Ministry of Culture.
The COVID-19 pandemic doesn't impede the enthusiasm for cultural exchange between China and Thailand. This film festival uses live broadcast to present the opening ceremony and host the "China-Thailand Film Exchange and Cooperation Online Seminar". During the film festival, audiences can use the online platform of the China Cultural Center in Bangkok to watch films online, which greatly increases the global reach of the festival.
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Gu Hongxing, director of the China Cultural Center in Bangkok and China Tourism Office in Bangkok, speaks at the opening ceremony. [Photo provided to Chinaculture.org] |
Gu Hongxing, director of Bangkok's China Cultural Center and China Tourism Office, said film can not only introduce one's national culture, but also reflect unique social landscapes. Film has become an important part of cultural exchange between countries and enhance mutual understanding among people around the world.
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Yang Xin, Chargé d'affaires of the Chinese Embassy in Thailand, speaks at the opening ceremony. [Photo provided to Chinaculture.org] |
Yang Xin, Chargé d'affaires of the Chinese Embassy in Thailand, said since the establishment of diplomatic relations between China and Thailand 45 years ago, the mutual trust between the two countries has continued to deepen, economic and trade cooperation has expanded, cultural exchanges have become closer, and all-around cooperation has achieved fruitful results. Both China and Thailand have a vast film market. As a traditional project of cultural exchanges between China and Thailand, the Bangkok Chinese Film Festival has laid a solid foundation for film cooperation between the two countries for 15 years and will add new drive to the promotion of cultural exchanges and cooperation between China and Thailand.
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Itthiphol Kunplome, Thailand's minister of culture, speaks at the opening ceremony. [Photo provided to Chinaculture.org] |
Thailand's Minister of Culture Itthiphol Kunplome said in his speech the governments and people of Thailand and China have been in constant exchange. Cooperation in various fields has developed steadily, and the film festival is another important event to further promote cultural exchanges between the two countries. The people of the two countries can promote their understanding of the cultures of both sides through films, and promote friendly relations and cooperation in other perspectives.
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