"There are two major interests shown among Chinese tourists," Wang Zhenyue, general marketing manager of U-tour, another major online tourism platform, said. "One is for ice and snow, so they will go to Alaska, Northern Europe or Canada. The other is for heat and sunshine – Egypt, Turkey, Japan and Spain are all good choices."

Over 70 percent of travelers decide to have a family vacation abroad. "The bookings on our website have risen 32 percent compared with the Spring Festival season last year. And the prices are 10 percent higher," said Zou Qingling, outbound tourism manager of Lvmama. "Some of our packages to Europe or the US have already been fully booked."