Tallinn, Estonia is an emerging destination in Europe among Chinese tourists. [Photo by Xu Lin/China Daily]

Traditional performances from Guizhou were also staged. The province is known for its magnificent Huangguoshu Waterfall and ethnic culture.

About 1.27 million overseas travelers visited Guizhou last year, a 15 percent increase over 2016.

The provincial capital, Guiyang, recently announced that it will award a 500,000 yuan ($72,080) bonus to such tourism operators as travel agencies and scenic areas that receive over 50,001 overnight stays by inbound travelers.

Inbound-tourism visits increased by 0.8 percent year-on-year to 139 million in 2017, the China Tourism Academy reports. The top markets included Myanmar, Vietnam, South Korea, Japan and Russia.

"Overseas visitors' demands are diversifying. Young visitors pay attention not only to our ancient history and culture but also our development and modernization," says Liu Huiyuan, deputy general manager of inbound travel of China International Travel Service's head office.