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Models present designs by D.Rita at the Prince Kung's Mansion in Beijing, June 8, 2018. The runway is a part of "Splendid China: China Intangible Cultural Heritage Fashion Show", one activity of the 2018 Cultural and Natural Heritage Day. [Photo by Zhu Xingxin/China Daily]
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"These clients don't think they have enough confidence to wear such clothes with powerful animal pattern," Yu said.
Out of the love for traditional Chinese culture, Yu established the brand in 2013 and opened her first store in Beijing one year later.