A model presents a design by D.Rita at the Prince Kung's Mansion in Beijing, June 8, 2018. The runway is a part of "Splendid China: China Intangible Cultural Heritage Fashion Show", one activity of the 2018 Cultural and Natural Heritage Day. [Photo by Zhu Xingxin/China Daily]

The founder, Yu Dan, brought her works, a series of fine clothes dazzling with Beijing embroidery to a show at the Prince Kung's Mansion on June 8.

The models, from toddlers to young women to aged couples, wore clothes that combined modern designs and Beijing embroidery.

Yu wants the traditional crafts to return to people's daily life in forms of modern design, rather than just being a silent heritage living in records.