With modern people's desire to get close to nature, camping has become a popular leisure activity, further fueling rural tourism.
The Beijing Municipal Culture and Tourism Bureau has teamed up with Mastercard to introduce the innovative Priceless Beijing initiative, aimed at enhancing the spending experience for inbound tourists starting on Wednesday. This collaboration marks the third partnership between the two entities, building on a legacy of successful joint efforts dating back to 2012.
Bvlgari Hotels & Resorts has recently finalized an eagerly awaited agreement for a new resort in Bodrum, marking the 12th luxurious addition to the renowned jeweler's esteemed hospitality portfolio. Scheduled for unveiling in 2026, this upcoming resort joins a prestigious collection of properties that epitomize elegance and sophistication.
The Inner Mongolia autonomous region is gearing up for its grand summer Nadam festivities, scheduled to take place in various cities starting from July 14, as announced by the region's culture and tourism bureau. Traditionally translating to "entertainment and games", Nadam is a vibrant annual event that unfolds during the months of July and August, drawing locals and tourists alike.
The Xie Zilong Photography Museum is set to unveil its latest exhibition, Anselm Reyle: Magic Shine Ray 800, on June 22 in Changsha, Hunan province. This exhibition will spotlight the German artist's creative journey spanning the past 12 years, featuring a diverse collection of his renowned neon installations, foil paintings, straw bale sculptures, and abstract photography pieces.
The 30th Beijing International Book Fair is set to commence on Wednesday, featuring a diverse array of exhibitors from 71 countries and regions, collectively presenting more than 220,000 titles at this year's event.
On Wednesday, the Beijing People's Art Theatre commemorated its 72nd anniversary with a 12-hour extravaganza held both at the theater and online. The celebration kicked off at 10 am at the Capital Theater, the esteemed home of the Beijing People's Art Theatre, where a gathering of artists spanning different generations, such as Feng Yuanzheng, Wu Gang, and Ding Zhicheng, engaged in discussions with the younger talents of the company.
The emotional reality show It's A Daughter, It's Mom, which delves into the intricate relationships between mothers and daughters, concluded on Wednesday. Produced by the video-streaming platform Mango TV, the program followed four mother-daughter duos through a 21-day journey, showcasing diverse yet relatable interaction styles.
Nike has unveiled the latest enhancements to its female empowerment initiative, Boundless Girls, in collaboration with NetEase Cloud Music. The program, which aims to revolutionize sports participation for girls in China, introduces a themed playlist curated by elite athletes and launches a special music appreciation campaign titled Boundless Girls Don't Stop.
Shanghai will host some big-name artists from all over the world at an upcoming music festival, with the premiere of new compositions and arrangements. Music in the Summer Air, or MISA, is a festival held by the Shanghai Symphony Orchestra, which will take place from July 1 to 15.
During a recent seminar in Beijing, producers revealed that the new movie Being A Teacher boasts a remarkable distinction as possibly the education-themed film with the largest ensemble of real-life teachers guiding ideology and political education classes. The film showcases over 400 teachers in a pivotal scene, adding a unique layer of authenticity to the narrative.
On Friday, Liaoning University in Shenyang, Liaoning province, played host to the successful fourth Cultural Relics and Technology Innovation Forum, a pivotal component of the 2024 Cultural and Natural Heritage Day main city event.
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