Before International Museum Day the National Museum of China, together with the six other country-level museums, logged onto Douyin, a Chinese app that publishes short videos, and published creative short videos to draw the public's attention.
China's Ministry of Culture and Tourism announced a list of 1,082 artists with the official responsibility of carrying forward the country's intangible cultural heritage.
Hong Kong Special Administrative Region tourism officials are tapping into the application of augmented reality technology to attract young people from the mainland to visit the city.
A new line connecting the city in Jiangsu province to Shanghai makes it easier to enjoy its natural wonders.
Whether they were dancing elegantly like a peacock, demonstrating their English skills or playing the reed-pipes like professionals, hundreds of students showed off their talent to try and earn the chance to travel abroad and broaden their horizons.
Richard Wagner's comic opera, Die Meistersinger von Nurnberg (The Mastersingers of Nuremberg), will come to life with a joint production by the National Center for the Performing Arts, Royal Opera House and Opera Australia.
A wedding culture exhibition which shows the evolution in local marriage customs since Qing Dynasty (1644-1911) opened in Shanghai on May 1.
More and more Chinese couples are choosing to ditch the traditional Chinese nuptial celebrations in favor of overseas weddings that are deemed stylish and intimate.
Comprising an ocean aquarium, a theme park, a water park, a knight-themed hotel and a spa hotel, the Europark Resort in Qihe county, Dezhou, Shandong province, is a comprehensive travel destination that is suitable for people of all ages.
Running and hiking enthusiasts heat up local tourism in Yading, Sichuan province.
Swedish retail giant H&M, known for its fast-fashion clothing for men, women, teenagers and children, launched its seventh Conscious Exclusive collection which uses renewable, recycled and sustainable materials to encourage environmental protection.
Shanghai-born artist, Jiang Qiong'er, is moving heaven and earth to ensure that traditional craftsmanship remains relevant through functionality and the art of modern living.
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Copyright © Ministry of Culture and Tourism, P.R.China. All rights reserved
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