Last Friday, Luo Shugang, minister of culture and tourism, said with the number of overseas trips made by the Chinese last year reaching 150 million, China has become the largest source of tourists in the world.
China has stepped up efforts to promote "red tourism" which features visits to sites with significance of revolutionary history, said the Ministry of Culture and Tourism.
Chongqing hotpot has become hugely popular in recent years, especially since the release of the food documentary series A Bite of China II five years ago.
Translated fiction sales in the United Kingdom rose 5.5 percent last year, with growing demand for Chinese titles, said Nielsen Book on Wednesday.
The Palace Museum will work with the Bank of China (BOC) to promote Chinese culture, according to a strategic cooperation agreement between the museum and the bank.
A legislator is urging the training of more professional and high-level heritage conservation talents.
Traditionalists often lament that ancient Chinese art forms are under threat in the face of contemporary entertainment, but there has been a surge in popularity of the ancient art among young Chinese audiences in small theaters.
The traditional Chinese Longtaitou Festival,falls on the second day of the second lunar month every year, and recognizes the start of spring and farming. This year it falls on March 8.
Emperor Qianlong of Qing Dynasty (1644-1911) was known for being a patron of the arts and crafts.
The diverse history, life and cultures of China's 56 ethnic groups have long been central to many artists' creations.
Range of activities mark 120th anniversary of Lao She's birth.
Zhao Xiaoyong, a farmer-turned-oil painter, has made over 100,000 replicas of Vincent van Gogh's work over 20 years.