2026 Jing'an Flower Festival merges culture, tourism and sports

University association dance flash mobs add youthful energy to the event. Additionally, distinctive dining options like One Step Garden offer visitors a dual sensory experience for the first time.

In addition, the festival also enhances the composite consumption model. Daning Park, in collaboration with four major shopping malls, including Daning Music Square and Shanghai Jiuguang Center, establishes Flower Festival consumption sub-venues with exclusive mall discounts.

The festival is expected to attract hundreds of thousands of visitors, generating nearly 100 million yuan in consumer market and collaboration opportunities.