Ancient civilization joins digital ecosystem

Despite these challenges, Zhu believes digital exhibition formats remain essential in enriching gallery content, uncovering the stories behind the artifacts, and deepening engagement, which allows museums to transcend the limits of time and space.

Beyond permanent exhibitions, the Sanxingdui Museum has also produced immersive light-and-shadow shows and VR exhibitions, some of which have been presented overseas.

In cultural and creative development, the museum has adopted a licensing-based collaboration model, signing agreements with more than 100 cultural and creative companies. To date, it has launched over 3,000 cultural products, including more than 300 magnet designs alone.