Online TV drama portrays idyllic ancient rural life

In recent years, with the quality of online novels significantly improved, there are a growing number of TV dramas adapted from online literature. According to the 2022 Research Report on the Development of Chinese Online Literature released by the Institute of Literature at the Chinese Academy of Social Sciences in April this year, the market scale of online literature in 2022 reached 38.93 billion yuan ($5.32 billion), with a user base of 492 million. Moreover, nearly 50% of the top 10 hit TV dramas on mainstream video platforms such as Tencent, Youku and iQIYI in 2022 were adaptations of online literature.