Firing up the next generation

Products of Chen Shaoqing have long been selected by the nation as diplomatic gifts for foreign guests who visit China. As a daughter and apprentice to her mother, Chen Guo chooses to combine the celadon glaze with modern pottery designs.

Many of Chen Guo's buyers are young people, and she sells her products through online livestreams, while her mother's customers are mostly people in or above middle age who choose to purchase items in more traditional ways.

Many young people like Chen Guo choose to stay in Longquan, where, for generations, glaze formulas and pottery techniques have been handed down within families or through teachers.