First digital-only Shanghai Fashion Week comes to a close

As of June 20, livestreams of the fashion week on Douyin received 2.532 million views. Topics related to Shanghai Fashion Week on the platform had also received 1.07 billion video views.

On Weibo, views of related topics grew by 1.04 billion compared to the previous edition. Fashion week content on other platforms such as Bilibili, YouTube, and Instagram also grew significantly.