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Where creativity speaks the loudest

Updated: 2021-03-12 07:39 ( China Daily )
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Creations by hearing-impaired people who work at Shanghai studio, LFORU, founded by Cai Zhengjun. [Photo provided to China Daily]

Challenges faced

Running a business is never an easy thing. Running a business staffed by only deaf individuals often makes things even harder.

According to Cai, communicating with clients often involves writing their messages down on a piece of paper or on mobile phones. While some customers are happy to accommodate, others would get impatient and leave.

This obstacle to communication has also made expanding their clientele difficult. Cai says most of LFORU's clients were introduced by friends. Others were attracted by their promotions on social media platforms like Weibo.

The team's resilience has evidently paid off as business has been brisk. During the recent Spring Festival holiday, every member had to get up at 5 am to complete the deluge of orders that were received.

Their most recent project involved setting up a stall that showcased their works in Shanghai Tower.

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