With tourism still bouncing back from the impact of the COVID-19 pandemic, industry players continue to innovate and reinvent themselves to attract travelers.
Continuous snowfall in the Longtoushan scenic area, located at the junction between Sichuan and Shaanxi provinces, has turned the attraction into a wonderland fully enveloped in rime.
For decades, specially designed stamps featuring the 12 Chinese zodiac animals and merchandised collectibles have been sought after by collectors.
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Copyright © Ministry of Culture and Tourism, P.R.China. All rights reserved
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