Florasis' lipstick. [Photo/tmall.com]

Ethnic minority groups have joined in, too, with more creative styles.

Florasis, or Hua Xi Zi, a Hangzhou-based brand established in 2017, brought a series of lipsticks to market inspired by the Miao people's intangible cultural heritage. Both the package and the lipstick are designed with exquisite patterns.

Wayne Goss, a popular British makeup artist on YouTube, claimed Florasis was one of the best products he ever used.

A screen shot from Wayne Goss's video. [Photo provided to chinadaily.com.cn]

"…flower essence or Chinese herbs….which is just a very unique way of making products,” the influencer said in a video.