Zhao Pu, TV host and producer [Photo provided to China Daily]

Host and producer Zhao Pu, a former China Central Television anchorman, has long been passionate about traditional culture.

"Crafts are a borderless language," Zhao says.

"They connect people from different cultures. Some ancient arts are at the risk of becoming obsolete. I think commercialization is a good way to protect them."

He's cooperating with Dongjia, an e-commerce platform that links craftspeople and customers.

"We're not just recording and promoting those crafts. We want to try a new way to bring real profits to artisans."

Documentary viewers can scan QR codes on the screen to purchase the featured crafts via Dongjia's app.

Dongjia's co-founder, Zhu Jianshan, says customers can order customized items like furniture, tea sets and jewelry. They can contact the creators to explain their requirements.

"Makers can also draw inspiration from users' suggestions and requests," Zhu says. "This helps craftspeople keep pace with the times."

Zhu's platform has gathered around 7,500 craftspeople. All the creators featured in the series will be invited to join Dongjia and develop connections with customers, according to Zhu.

The first season of Blooming Crafts will air on Xi'an Radio and TV Station after the first World Craftsman Conference kicks off in Xi'an on May 28.