Chinese netizens share pictures of Tsui and wish each other a merry Christmas. [Photo/Weibo.com]

Reputed as China's Santa Claus, Elvis Tsui has been frequently searched on Dec 24 on Sina Weibo, China's answer to Twitter, and his images have been adapted into , micro videos, gifs and emojis. Some clever business minds have produced tailor-made products on China's e-commerce platform Taobao.

[Photo/Weibo.com]

On Dec 25, the film's image of Tsui has already been added into Sina Weibo emoji list for users to choose from. 

"I have been waiting for more than two decades to find the Chinese Santa Claus, and he is the perfect image in my heart," said weibo user Xiao Midou1993.

"In China's social media platforms, you never know who is the next internet icon, and I am waiting to hear from the actor," another weibo user Maao Guan added

[Photo/Weibo.com]

In response to the enthusiasm shown by online users, the 57-year-old was pleased to receive the new title, and wrote on his official weibo account, "It's Christmas and the old man with a red hat and white beard is ready to bring you the best wishes!"