The Arxan National Forest Park sees the blooming of rhododendron in May. The scenic city of Arxan promotes tourism for being "beautiful in all four seasons".[Photo provided to China Daily]

The autonomous region is developing new tourism offerings to enhance its appeal. Cheng Yuezhu and Yuan Hui report.

The Inner Mongolia autonomous region is developing new components for its tourism industry, such as "flower-season", "intelligent" and "poverty-alleviation" travel.

To this end, Arxan city in Inner Mongolia's Hinggan League staged the first Inner Mongolia Flower Season Tourism and Rhododendron Festival on May 19 and 20, as part of the 2018 China Tourism Day events.

The theme of this year's tourism day is "regional tourism and beautiful living". Regional tourism is a concept proposed by the State Council in March to maximize the benefits of modernized and quality tourism throughout an entire region.

Inner Mongolia's tourism development committee has since introduced a series of celebrations focused on the different areas' peak blooming seasons.