CGTN reporters conduct an interview at the exhibition. [Photo/CGTN]

Chinese programs eyeing overseas market

Based on the Belt and Road Initiative, the Chinese film and television industry is also eyeing the international market. Therefore, cooperation and exportation are also highlighted at the expo.

It is also echoing the country's strategy of promoting the Chinese culture's "going out."

The booth of the embassy of the Republic of Armenia in China. [Photo/CGTN]

The Belt and Road Media Community, launched by the China International Television Corporation, will also stage a series of events and projects during the expo.

The 2018 International Film and TV Program Exhibition will run from Thursday to Saturday, and is expected to host at least 8,000 visitors.