Museum director Shan Jixiang delivers the keynote speech in Beijing on April 16. [Photo by Zhang Xingjian/chinadaily.com.cn]

Co-organized by the Beijing Diplomatic Service Bureau, Beijing Housing Service Corporation for Diplomatic Missions and the Palace Museum, more than 110 people including ambassadors, high-level diplomats and their family members from Spain, Cameroon, Samoa, Tajikistan, Chile and Jamaica were invited to discover the beauty and historic significance of the Palace Museum in Beijing on April 16, 2018.

Museum director Shan Jixiang delivered the keynote speech, welcoming the foreign guests and sharing his stories of the museum, which has a profound history of almost 600 years.

In Shan's speech, he discussed the Palace Museum's effective practices and rich experiences in terms of exhibitions, services, facilities, the development of cultural creative products, the digital Imperial Palace and environmental protection.

The curator also said that to better museum work, confidence in Chinese culture should be strengthened, as cultural confidence can serve as a driving force to help museums grow and prosper and make cultural relics "come to life".

Martin Mpana, Cameroonian Ambassador to China, expressed his gratitude for inviting so many diplomats to the museum.