Producer Zhang Yadong launches a new music project Stage, which invites an up-close touch and interaction between live musicians and the audience in the street.[Photo provided to China Daily]

Both Shi and Zhu were once managers of indie groups and they say that this project offers a platform for young Chinese bands to showcase their talent.

Each of the videos is about 8-10 minutes long, and features not only live performances, but also details about the performers, their music and feedback from the audience.

Speaking about the project, Zhang, its initiator, who is also its music director, says: "I've watched many live shows, which are big-budget and look glamorous. The singer under the spotlight looks perfect, and the music sounds perfect too, with the help of technology. But I prefer to present live shows, which are simple and compelling.

"Music is everywhere, and we shouldn't limit the concept to a stage. With this project, I want to bring music closer to people."

He adds that he has watched many great performances by street artists while traveling abroad, which he describes as "real and inspiring".