An "HB town" in Zhengzhou, Central China's Henan province. [Photo provided to chinadaily.com.cn]

"By customizing different products for different markets in China, we aim to provide a unique experience for our visitors. To achieve this, we also integrate the projects with various resources, including film and TV IPs, local and foreign cultures," said Qin Kaiyu, general manager of HBRSE.

"HB wants to tell China's stories through films, while HBRSE invites people to walk into those films, cultures and histories, reviving the memories of the past," Qin said. "This is our mission, past, present and future. This is part of our DNA, and this is how we love our motherland."

In 2018, the company will initiate four major construction projects with the assistance of some of the world's elite experts in this field. "We have invited Goto Keiichi and Komoriya Fujio from Universal Studios Japan to be our director of architectural design and chief consultant of operation respectively," he said. "And Sakamoto Nobuya is our honorary advisor. He has been the chief consultant of operations of Tokyo Disneyland for over 20 years."