China Intangible Cultural Heritage Week Danzhai kicked off on Sunday in Danzhai Wanda Village, Danzhai county, Qiandongnan Miao and Dong autonomous prefecture in Southwest China's Guizhou province. [Photo provided to China Daily]

Danzhai Wanda Village is a major program started by Wanda Group that aims to help the county shake off poverty, which they achieved last year.

Since its opening in 2017, the village has attracted over 19 million tourists due to its picturesque scenery and architecture, exotic ethnic group culture and intangible cultural heritage activities.